Sony Debuts...Interesting Resident Evil: Retribution Teaser
Fans of Sony products are sure to be delighted by the brand new teaser trailer for Resident Evil: Retribution. Why, you ask? Because about half of the trailer’s 1:18 running time is dedicated to revealing “customers” all over the world who are truly thrilled by the corporation’s products and services.
The other half is a bold move by the marketing department, who dedicates the rest of the time to show footage of the movie, which is due for release next September in spectacular 3-D. It has not yet been confirmed if main protagonist Alice will require the sole use of Sony handheld tablets, VAIO computers and a PlayStation 3 in order to defeat all the untold horrors which stand in her way.
But seriously, make note of this particular teaser as the first time we have ever (in my memory at least. Comments welcome in the space provided) seen a marketing campaign such as this one. Granted, it’s only a teaser, and it’s the fifth film in a series of wildly profitable Resident Evil flicks. At the very least, it is a new technique for selling one’s movie, and it looks as though Sony is confident in this format for getting their multiple messages across.
Take a look for yourself at the commercial trailer, courtesy of Yahoo!:
And official synopsis, courtesy of Sony:
"The Umbrella Corporation’s deadly T-virus continues to ravage the Earth, transforming the global population into legions of the flesh eating Undead. The human race’s last and only hope, Alice (Milla Jovovich), awakens in the heart of Umbrella’s most clandestine operations facility and unveils more of her mysterious past as she delves further into the complex. Without a safe haven, Alice continues to hunt those responsible for the outbreak; a chase that takes her from Tokyo to New York, Washington, D.C. and Moscow, culminating in a mind-blowing revelation that will force her to rethink everything that she once thought to be true. Aided by newfound allies and familiar friends, Alice must fight to survive long enough to escape a hostile world on the brink of oblivion. The countdown has begun."
Seasoned movie-goers will also perhaps recognize the “Recognizer” track from TRON: Legacy that is used during the last bit of footage. I suppose this contradicts the notion that Sony has clearly been innovative in every aspect of this early campaign.
Directed once again by Paul W.S. Anderson (who helmed the first and fourth films) and starring franchise stalemate Milla Jovavich, as well as Jason Isaacs, Michelle Rodriguez and Colin Salmon, Resident Evil: Retribution will arrive in theaters September 14th.